Corporate Social Investing The Breakthrough Strategy for Giving and Getting Corporate Contributions

This book provides the strategic plan for transforming corporate philanthropy into a powerful new concept called 'corporate social investing.' By following the practical ten- step model, Weeden describes, businesses and nonprofits can forge creative alliances that can boost corporate profits while at the same time providing added resources. The book describes how $10 billion in annual corporate giving can grow to $13 or $14 billion a year - and can be converted into a potent fuel that stimulates business growth and addresses social needs. Weeden's breakthrough plan has the potential to dramatically change the way businessses and non- governmental organisations interact. If widely implemented, it could substantially increase corporate support for nonprofits, turning the tide against cutbacks, offering profound benefits to businesses, and revitalising the essential services non-governmental organisations provide.

Over the past twenty years, Curt Weeden has been directly or indirectly responsible for the distribution of more than $1 billion in corporate contributions. He recently founded Business & Nonprofit Strategies, Inc. (BNS), which manages the Corporate Contributions Management Academy in Palm Coast, Florida. The academy provides management education to contributions, public affairs, public relations, and other business executives who interact with nonprofit organizations on behalf of their corporations.
For seven years, Weeden served as Johnson & Johnson’s vice president for corporate contributions. Under his direction, the Johnson & Johnson multinational contributions program grew from $41 million in 1991 to $146 million in 1997.