Cosmetic Surgery

Cosmetic surgery is big business in America. With demand rising this medical practice has become a modern body custom. To explain the emergence and growth of this demand, Deborah A. Sullivan looks beyond the cultural imperatives of appearance and examines the market dynamics inherent in the business and politics of cosmetic surgery. In so doing, she also considers the effect of commercializaton on the medical profession.

Acknowledgments

vii

Introduction

ix

Social Bodies: Tightening the Bonds of Beauty

1

(16)

Pretty Pleases: Social, Psychological, and Economic Consequences of Appearance

17

(15)

Technological Imperialism: The Emergence of Cosmetic Surgery

32

(36)

Medical Entrepreneurs: Market Forces, Regulatory Changes, and Growth of Cosmetic Surgery

68

(34)

Sibling Rivalry: The Intraprofessional ``Turf War'' over Cosmetic Surgery

102

(29)

Caveat Emptor: Selling Surgery

131

(24)

Managing the Media Message: Cosmetic Surgery in Women's Magazines

155

(32)

Pandora's Box: Commercialism in the Medical Profession

187

(20)

Bibliography

207

(18)

Index

225

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Summary

Table of Contents

Supplemental Materials