The Craft Beer Revolution How a Band of Microbrewers Is Transforming the World's Favorite Drink

Over the past 40 years, the craft beer segment has exploded. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2700 craft breweries in the United States, with another 1,500 in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together in one of America's great entrepreneurial triumphs. Citing hundreds of creative businesses like Samuel Adams, Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon, he shows how their combined efforts have grabbed 10 percent of the US beer market—and how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.

STEVE HINDY is the author of Beer School and co-founder, chairman and president of Brooklyn Brewery, one of America’s top 20 breweries. He and Brooklyn Brewery have been featured in The New York Times, the New York Post, Crain’s New York Business, New York magazine, CNN, The Huffington Post, and countless beer blogs and specialty publications. Hindy is a member of the Board of Directors of the Beer Institute and the Brewers Association. He lives in Brooklyn, NY.

Prologue
1. The Pioneers 1965-1984
2. Politics, Writers, Teachers And Community Builders
3. The First Generation Boom, And The First Beer War (1984-1994)
4. The Class Of '88
5. Big Money Meets Craft Brewing
6. The Second Generation-Innovation
7. Beer And The Media
8. Craft Brewers Hijack The Brewers Association Of America
9. Jailbreak - Big Distributors Embrace Craft Beer
10. The Merger Of The Brewers Association Of America And The Association Of Brewers
11. A Seat At The Table
12. The Future Of Craft Brewing: Many Roads Taken
Epilogue

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.