Create Marketplace Disruption How to Stay Ahead of the Competition, (paperback)

    About the Author xviii

    Preface xix

    Introduction Overcoming Schumpeter 3

        Who Is Schumpeter, and What Did He Say? 3

        What Is Business Success, and What Creates It? 5

        The Sad Tale of AM 6

        AM Is Not Alone 10

    Chapter 1 The Myth of Perpetuity and Lifecycle Realities 17

        The “S” Curve Theory of Business Lifecycle 17

        The Myth of Perpetuity 19

        We Keep Repeating the Same Cycle 32

    Chapter 2 The Value and Power of Success Formulas 35

        Companies Rise in the Rapids on the Strength of Their Success Formulas 35

        Strategies and Tactics Come from Identity 39

        Winners Create Success Formulas in the Rapids 40

        Vertical Success Formula Alignment Leads to Great Results 42

        Success Formulas Are Very Good Things—and Define Success 45

    Chapter 3 The Power of Lock-in 47

        Businesses Use Lock-in to Implement Their Success Formulas 47

        Success Formulas Are Locked-in Behaviorally and Structurally 51

        Understanding the Status Quo Police 63

        The Really BIG Environmental Shift 68

    Chapter 4 The Dark Side of Success—Defend & Extend Management 71

        The Focus on Defend & Extend Management 74

        The Road to D&E Management Acceptance 77

        The Outcome of D&E Management 83

        The Lock-in Cycle 86

        The New Definition of Business Success 93

        Information Transparency Affects Everyone 95

    Introduction The Phoenix Principle for Managing in an Uncertain World 99

        There Is a Better Approach to Management 99

        Success Today Is About Keeping a Success Formula Evergreen—Rather Than Defending & Extending It 101

        Four Steps to Achieving Sustained Success in a Dynamic World 104

        Organizations of Any Age or Size Can Utilize The Phoenix Principle to Achieve Breakthrough Performance 106

        Recognize the Problem 111

        Plan for the Future Rather Than the Past 114

        It’s Not Hard to Stop Defending & Extending if You Change Your Planning Approach 129

    Chapter 6 Attack Competitors’ Lock-in 131

        It’s Easier to See Problems in Others’ Success Formulas Than in Your Own 131

        Seek Out Alternative Competitive Tactics Rather Than Compete Head-to-Head 134

        Look at How Competitors Define Their Business 138

        Identify Your Competitor’s Advantage and Do Something Else 140

        When Competitors Lock-in to Differentiating Features, Use Standards 143

        Stall Competitors Whenever Possible 147

    Chapter 7 Disruptions Are Key to Becoming a Phoenix Principle Organization 151

        Disruptions Enable Long-Term Superior Performance 151

        It’s Not Possible to Change a Success Formula Directly 153

        Disruptions Are Not Well Understood nor Taught 153

        Good Leaders Are Good Disruptors 157

        Avoiding Disruptions Creates Long-term Problems 166

        Disruptions Produce Anxiety But Are Necessary 168

        Develop New Success Formulas via White Space 171

        White Space Is Where Success Formulas Evolve or Are Created Anew 171

        There Are Requirements for Effective White Space 176

        White Space Management Must Be Accountable for Results 185

        White Space Is Not the Wellspring 186

        Old Success Formulas Must Migrate Toward White Space 189

        Endnotes 192

        Practice Makes Perfect 193

        Phoenix Principle Companies Are Often Hard to Define Traditionally 194

        Phoenix Principle Companies Are Willing to Fail 196

        Disruptions Only Appear Painful 197

        Strategists Must Change Their Roles to Promote The Phoenix Principle 199

        Phoenix Principle Companies Help Customers Find and Use White Space 202

        The Phoenix Principle Isn’t Hard to Practice—It’s Just Different 205

        Now Is the Time to Implement The Phoenix Principle 206

    Epilogue Phoenix Principle People 209

        You Are the Top of the Pyramid 211

        Do You Disrupt Your Lock-in and Use Personal White Space 214

        Applying Personal Disruptions and White Space to Work 219

        Organizations Can Help Develop Phoenix Principle People 221

        The Phoenix Principle Is Available to All of Us 222

    Index 223

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