Creating a Business Plan

Every business needs a business plan,a plan to meet the expected and unexpected opportunities and obstacles the future holds. This book will help you take a long, hard look at each element of the plan and show you how to communicate the right message to the right people to maximize the chances of getting your business venture launched.

Mentor's Message: The Importance of a Well-Prepared Business Plan
Creating a Business Plan: The Basics	p. 1
Getting Started	p. 3
Anatomy of a Business Plan	p. 11
Cover Page and Table of Contents	p. 15
Executive Summary	p. 17
Business Description	p. 23
Business Environment Analysis	p. 29
Industry Background	p. 33
Competitive Analysis	p. 39
Market Analysis	p. 47
Marketing Plan	p. 55
Operations Plan	p. 67
Management Summary	p. 71
Financial Plan	p. 77
Attachments and Milestones	p. 89
Tips and Tools	p. 93
Tools for Creating a Business Plan	p. 95
Test Yourself	p. 111
To Learn More	p. 117
Sources for Creating a Business Plan	p. 121
Table of Contents provided by Blackwell. All Rights Reserved.

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Creating a Business Plan

Summary

Table of Contents

Supplemental Materials