Creating a Climate for Change: Communicating

The need for effective communication, public outreach and education to increase support for policy, collective action and behaviour change is ever present, and is perhaps most pressing in the context of anthropogenic climate change. This book is the first to take a comprehensive look at communication and social change specifically targeted to climate change. It is a unique collection of ideas examining the challenges associated with communicating climate change in order to facilitate societal response. It offers well-founded, practical suggestions on how to communicate climate change and how to approach related social change more effectively. The contributors of this book come from a diverse range of backgrounds, from government and academia to non-governmental and civic sectors of society. The book is accessibly written, and any specialized terminology is explained. It will be of great interest to academic researchers and professionals in climate change, environmental policy, science communication, psychology, sociology and geography.

Preface
Foreword
List of contributors
List of tables
List of figures
List of text boxes
Introduction
Communicating Climate Change
Weather or climate change?
Communicating the risks of global warming: American risk perceptions, affective images and interpretive communities
More bad news: the risk of neglecting emotional responses to climate change information
Public scares: changing the issue culture
The challenge of trying to make a difference using media messages
Listening to the audience: San Diego hones its communication strategy by soliciting residents' views
The climate-justice link: communicating with low-income and minority audiences
Postcards from the (not so) frozen North: talking about climate change in Alaska
Climate change: a moral issue The Rev.
Einstein, Roosevelt, and the atomic bomb: lessons learned for scientists communicating climate change
Across the great divide: supporting scientists as effective messengers in the public sphere
Dealing with climate change contrarians
A role for dialogue in communication about climate change
Information is not enough
Facilitating Social Change
Stuck in the slow lane of behavior change? A not-so-superhuman perspective on getting out of our cars
Consumption behavior and narratives about the good life
Educating for 'intelligent environmental action' in an age of global warming
Education for global responsibility
Changing the world one household at a time: Portland's 30-day program to lose 5,000 pounds
Changing organizational ethics and practices toward climate and environment
Change in the marketplace: business leadership and communication
The market as messenger: sending the right signals
Making it easy: establishing energy efficiency and renewable energy as routine best practices
Forming networks, enabling leaders, financing action: the Cities for Climate Change ProtectionTM campaign
Ending the piecemeal approach: Santa Monica's comprehensive plan for sustainability
States leading the way on climate change action: the view from the Northeast
West Coast Governors' Global Warming Initiative: using regional partnerships to coordinate climate action
Building social movements
Climate litigation: shaping public policy and stimulating debate
The moral and political challenges of climate change
Creating a Climate for Change
An ongoing dialogue on climate change: The Boulder Manifesto
Toward the social tipping point: creating a climate change
About the authors
Index
Table of Contents provided by Publisher. All Rights Reserved.

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Creating a Climate for Change: Communicating Climate Change and Facilitating Social Change

Summary

Table of Contents

Supplemental Materials