Creating the Customer-Driven Academic Library

"With more and more scholarly content available online and accessible almost anywhere, where does the traditional "brick and mortar" library fit in? In this book Jeannette Woodward attacks this and other pressing issues facing today's academic librarians. Librarians are now faced with marketing to a generation of students who log on rather than walk in, and this book supplies the tools needed to keep customers coming through the door."--BOOK JACKET.

Introduction	p. vii
Reinventing the Academic Library	p. 1
Making It Happen: Leadership and the Professional Staff	p. 16
Public Service Staffing: Past, Present, and Future	p. 31
A Great Place to Be: Creating a Livable Library	p. 48
Transforming Spaces on Tight Budgets	p. 69
Making the Transition to a Twenty-First-Century Library	p. 86
Innovation at the Forefront	p. 110
Sharing Our Vision: Marketing the Academic Library	p. 130
Customer Service: Making It All Come Together	p. 152
Evaluating Our Progress	p. 172
Index	p. 189
Table of Contents provided by Ingram. All Rights Reserved.

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Creating the Customer-Driven Academic Library

Summary

Table of Contents

Supplemental Materials