Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780765620514 | 0765620510
- Cover: Hardcover
- Copyright: 4/15/2010
Crises happen, and when they do organizations must be prepared to communicate effectively with their internal and external stakeholders, and with the public. Today, crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning.