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Crm Automation

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Crm Automation by Goldenberg, Barton J., 9780130088512
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  • ISBN: 9780130088512 | 013008851X
  • Cover: Paperback
  • Copyright: 2/1/2002
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InCRM Automation, one of the world's leading CRM experts delivers hands-on guidance for every phase of your CRM initiative: goal-setting, process review, vendor selection, implementation, rollout, support, and administration. Drawing on 18 years of experience with more than 300 enterprise deployments, Barton Goldenberg offers a start-to-finish implementation blueprint covering every customer-focused business function: marketing, sales, customer service, field support, and beyond.

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