Cross-Cultural Communication Theory and Practice

Offers a deeper understanding of the need for effective cross-cultural communication and cultural awareness by those engaged in working in the international environment. This area is of increasing importance in the diverse and multicultural world where such effectiveness plays a major part in achieving competitive advantage. The emergence of India and China as future economic giants and the increasing influence of globalization have led to greater emphasis on the cultural dimensions of international business, diplomacy and international relations. This volume identifies the barriers to effective cross-cultural communication and suggests practical strategies to overcome them. Key aspects of this include the identification of the skills and competencies required for success, the personnel selection methods and the options for pre-departure cultural training. The authors provide practical examples from their own experience in over 60 countries and from discussion with professional colleagues and international students.

Brian Hurn has been a writer and lecturer on Cross-Cultural Awareness and Communication at universities and multinationals for the past twenty years. He previously spent five years as Director of the Programmes Centre for International Briefings, Farnham, UK. He also has wide experience in course design, delivery, and presentation at conferences in the UK and overseas. His articles frequently appear in Industrial and Commercial Training amongst other publications.

Barry Tomalin is a writer, public speaker and trainer specialising in English language, cross-cultural and international communication training, with 30 years experience in over 50 countries. He is also the author of several books and articles in these fields and a member of the English language Council of the English Speaking Union.