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Cross-National Consumer Psychographics

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Cross-National Consumer Psychographics by Kaynak; Erdener, 9780789009807
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780789009807 | 0789009803
  • Cover: Nonspecific Binding
  • Copyright: 5/1/2000
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Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products.


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