The Cult of MAC

There is no product on the planet that enjoys the devotion of a Macintosh computer. Famously dedicated to their machines, many Mac fans eat, sleep and breathe the Macintosh. The Cult of Mac, the first book about Macintosh culture is now here in paperback. Written by Wired News journalist Leander Kahney, The Cult of Mac is an in-depth look at Mac users and their unique, creative, and often very funny culture. Like fans of a football team or a rock group, Macintosh fans have their own customs, with clearly defined obsessions, rites and passages. From people who get Mac tattoos and haircuts, to those who furnish their apartments out of empty Mac boxes, this book details Mac fandom in all of its forms.

Leander Kahney is the Managing Editor at Wired News, where he originated the wildly popular Cult of Mac blog. He treats his subjects with insight and humor and his experiences interacting with Mac fanatics and attending Mac events around the world are highly entertaining. Before joining Wired, Kahney was a senior writer at MacWeek, and he has written for numerous publications, including Wired Magazine, Scientific American, and the London Guardian. Kahney is also the author of The Cult of iPod (No Starch Press).

Techno fetishism	p. 4
Macs and the counterculture	p. 21
Worshipping the two Steves	p. 47
Mac tattoos and haircuts	p. 56
Macspotting	p. 68
Mac evangelism	p. 75
The Mac Web	p. 84
Tales of Macworld	p. 96
Macs in Japan	p. 119
Macquariums	p. 146
Fantasy Macs	p. 150
Hardware mods	p. 172
Paper Macs	p. 181
Mac collectors and collectibles	p. 194
Antique Macs	p. 206
iPOD	p. 234
What makes Mac fans so loyal?	p. 246
Table of Contents provided by Blackwell. All Rights Reserved.

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Summary

Author Biography

Table of Contents

Supplemental Materials