Cultural Tourism: The Partnership Between

Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. The book presents a model for a working partnership between the two sides that offers with mutual benefits, integrating management theory and practice from both disciplines.To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.

Preface

xi

Acknowledgments

xiii

Introduction

1

(10)

Defining Cultural Tourism

3

(3)

Conceptualizing Cultural Tourism-A Thematic Approach

6

(3)

The Key Issue: Linking Cultural Heritage Management and Tourism Management

9

(2)

Challenges in Achieving Sustainable Cultural Tourism

11

(14)

Introduction

11

(1)

Culture and Tourism-Collaborators or Competitors?

11

(2)

The Independent Evolution of Tourism and Cultural Heritage

13

(2)

Seven Possible Relationships Between Tourism and Cultural Heritage Management

15

(6)

The Consequences

21

(2)

The Solution?

23

(2)

How Tourism Works

25

(18)

Introduction

25

(1)

The Nature of Tourism

26

(5)

Attractions Drive Tourism

31

(2)

Factors Influencing Visitation Levels

33

(3)

Tourist Behavior

36

(3)

Cultural Tourism

39

(3)

Conclusion

42

(1)

Cultural Heritage Management

43

(22)

Introduction

43

(1)

Core Concepts

44

(14)

Cultural Heritage Management and Tourism

58

(2)

Negative and Positive Impacts of Tourism

60

(3)

Conclusion

63

(2)

Tangible Heritage

65

(18)

Introduction

65

(1)

Process-Driven Conservation of Tangible Cultural Heritage

66

(1)

The Scope of Tangible Heritage Assets

67

(4)

Cultural Significance of Heritage Assets

71

(2)

Authenticity

73

(3)

Tourism, Authenticity, and Commodification

76

(3)

Visitor Accessibility to Tangible Heritage Assets

79

(2)

Consultation As an Important Element of the Management Process

81

(2)

Intangible Heritage and Its Management

83

(18)

Introduction

83

(1)

Recognition of Intangible Cultural Heritage Management

84

(4)

Intangible Heritage Assets-Management and Tourism Issues

88

(6)

Authenticity and Cultural Space

94

(2)

Tourism and Changes to Intangible Heritage

96

(1)

Culturally Appropriate and Sustainable Use of Assets

97

(1)

Stakeholder Consultation in Setting Management Priorities

98

(3)

Cultural Tourism Products-A Regional Perspective

101

(14)

Introduction

101

(1)

Products

102

(5)

Benefits of Adopting a Marketing Approach to Product Development

107

(2)

Hierarchy of Attractions

109

(1)

Developing Cultural Tourism Attractions

110

(4)

Conclusions

114

(1)

Commodification, Environmental Bubbles, and Cultural Tourism Products

115

(20)

Introduction

115

(1)

Consumption-Strangeness versus Familiarity and the Environmental Bubble

116

(6)

Creating Cultural Tourism Products or Attractions

122

(5)

Tactics

127

(7)

Conclusions

134

(1)

The Cultural Tourism Market: A Cultural Tourism Typology

135

(18)

Introduction

135

(1)

Who Are Cultural Tourists?

135

(4)

A Typology of Cultural Tourists: Recognizing Different Shades of Cultural Tourists

139

(5)

Five Types of Cultural Tourists

144

(3)

Testing the Model: Hong Kong As a Case Study

147

(3)

Implications for Cultural Tourism

150

(3)

Gatekeepers

153

(18)

Introduction

153

(2)

Using Cultural and Heritage Assets to Brand a Destination

155

(7)

The Role of Gatekeepers in Conveying Messages

162

(7)

Effect of Many Gatekeepers on the Message Passed to the Tourist

169

(2)

Assessment

171

(14)

Introduction

171

(1)

Assessing the Tourism Potential of Assets

172

(1)

Considering the Wider Context

173

(3)

Understanding the Asset in Its Setting

176

(1)

Asset Specific Issues: ``Place'' and Cultural Spaces

177

(3)

Stakeholder and Consultation Issues

180

(3)

People, Skills, and Financial Resources

183

(1)

Conclusions

184

(1)

Asset Auditing and Planning

185

(16)

Introduction

185

(1)

An Audit Model

185

(4)

An Audit Procedure

189

(3)

Testing the Procedure-Hong Kong

192

(3)

Planning

195

(6)

Marketing

201

(14)

Introduction

201

(1)

Marketing As a Management Tool

201

(3)

Unique Features of Marketing in Cultural Tourism

204

(1)

Thinking Strategically

205

(3)

Sustainable Competitive Advantages

208

(1)

Role of Research

209

(2)

Putting It Together-The Marketing Plan

211

(1)

The Four Ps-The Marketing Mix

212

(2)

Conclusions

214

(1)

Presentation and Management of Heritage Assets

215

(16)

Introduction

215

(5)

Reinvestment of Revenue in Conservation As One Benefit of Tourism

220

(3)

Fees and Levies Raised at the Source

223

(8)

Epilogue

231

(2)

References

233

(22)

Index

255

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Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management

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Table of Contents

Supplemental Materials