Cultures of Mass Tourism : Doing the Mediterranean in the Age of Banal Mobilities (Ebk)

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Cultures of Mass Tourism : Doing the Mediterranean in the Age of Banal Mobilities (Ebk) by Pons, Pau Obrador; Crang, Mike; Travlou, Penny, 9780754697763
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  • ISBN: 9780754697763 | 0754697762
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  • Copyright: 9/1/2009

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This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It will be an invaluable resource for both researchers and professionals, yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.
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