The Customer Rules The 39 Essential Rules for

Former COO of Walt Disney World distills essential rules for winning and keeping customers--and growing profits in the process--by delivering superior service. Drawing on his more than 40 years in the hospitality industry, Cockerell not only shows why the customer always rules, but also how to serve customers with such consistency, integrity, creativity, and sincerity that they'll never want to do business with anyone but you.

Lee Cockerell is the author of Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney, among others. He is the former Executive Vice President of Operations of Walt Disney World and has held executive positions at Hilton Hotels and Marriott. During his distinguished career in the hospitality industry Cockerell earned a worldwide reputation as an expert on the customer experience. Cockerell travels the country addressing audiences at Fortune 100 companies; educational institutions and non-profits; and government agencies, including the US military.

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The Customer Rules The 39 Essential Rules for Delivering Sensational Service

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Author Biography

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