Data Warehouse Designs: Achieving ROI with Market Basket Analysis and Time Variance

This book presents two data warehouse solutions that deliver significant ROI; market basket analysis, approached as a database design issue rather than a data model issue; and time variance or temporal data, which present past events in their historical context. The former is available to any enterprise with a data warehouse, while the latter provides a simple design that accommodates large data volumes. The text combines these two database designs into one design, which performs market basket analysis of transactions in their historical context.