De-Coca-Colonization: Making the Globe from the Inside Out

A novel theoretical account of globalization,De-Coca-Colonizationargues that we must move away from top-down visions of the processes at work and concentrate on how ordinary people who are locked out of power structures create "globalities" of their own. Taking us on a kaleidoscopic tour through the worlds of ordinary people and their deceptively prosaic commodities, the author demonstrates that the little-g globalization is where much of the action reconstituting global social life is happening.

Steven Flusty is Assistant Professor of Geography at York University