Design, Evaluation, and Analysis of

This book aims to give students and survey researchers a state-of-the-art introduction to questionnaire design. The authors are recognized experts in their fields and have experience in teaching and research. While many researchers discover that their questions do not work post-hoc, this book alerts designers of questionnaires to the many decisions they make that will affect the quality of the research outcome. Most importantly, the book presents a tool with which to measure the quality of questions at the outset.

Willem E. Saris is Professor at Escuela Superior de Administración y Dirección de Empresas (ESADE) in Barcelona, Spain. He was Laureate of the 2005 Descartes Prize for Best Collaborative Research and has over thirty years of teaching experience in the field of survey methodology.

Irmtraud N. Gallhofer is Senior Researcher of projects for the European Social Survey (ESS) at ESADE in Barcelona, Spain. The recipient of the 2005 Descartes Prize for Best Collaborative Research, she has extensive teaching and research experience in text analysis and has been an invited lecturer at numerous universities.

Preface	p. iv
Introduction	p. 1
The three-steps procedure to design requests for an answer	p. 13
Concepts-by-postulation and concepts-by-intuition	p. 15
From social science concepts-by-intuition to assertions	p. 31
The formulation of requests for an answer	p. 63
Choices involved in questionnaire design	p. 81
Specific survey research features of requests for an answer	p. 83
Response alternatives	p. 103
The structure of open-ended and closed survey items	p. 121
Survey items in batteries	p. 137
Mode of data collection and other choices	p. 153
The effects of survey characteristics on data quality	p. 171
Criteria for the quality of survey measures	p. 173
Estimation of reliability, validity and method effects	p. 199
Split ballot MTMM designs	p. 219
Estimation of the effects of measurement characteristics on the quality of survey questions	p. 237
Applications in Social Science Research	p. 255
Prediction and improvement of survey requests by SQP	p. 257
The quality of measures for concepts-by-postulation	p. 277
Correction for measurement error in survey data analysis	p. 303
Coping with measurement error in cross-cultural research	p. 329
References	p. 359
Index	p. 373
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Design, Evaluation, and Analysis of Questionnaires for Survey Research

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