Design Like Apple : Seven Principles for

How acting a little crazy and thinking outside of the box can get you the job you want Ever hear of a job candidate stretching out on the interviewer's floor to fill out an application? Or an applicant who sees nothing wrong with texting during the interview? Securing a job interview is a golden opportunity. The crazy-bad behavior described above will not net a job offer. Crazy Good Interviewing shows readers that crazy-good behavior, however, can make an applicant stand out favorably in a sea of mediocrity. Take the candidate who created a keynote presentation on his iPad to show what he could bring to the job or the one who created a DVD highlighting her abilities. Crazy Good Interviewing is a book geared toward those who are looking for work in this tough economy. Addresses how slightly eccentric behaviors can tip the scales in the applicant's favor Delves into how to access your three key strengths, how to use body language effectively, how to prepare a five-sentence history that builds a bridge to the interviewer, and more Turn just plain crazy into crazy-good, and land the job at your next interview.

John Edson is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.

Introduction: Apple, Design and Steve Jobs

Chapter 1: Design Makes All the Difference: How beauty, ingenuity and charisma create a unique competitive advantage

Chapter 2: Design The Organization: Nurturing taste, talent and a design culture

Chapter 3: The Product Is the Marketing: Great Products Sell Themselves

Chapter 4: Design Is Systems Thinking: Product and context are one.

Chapter 5: Design Out Loud: Prototyping to Perfection

Chapter 6: Design Is For People: Connecting with Your Customer

Chapter 7: Design With Conviction: Commit to a unique voice

Conclusion

Index

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Design Like Apple : Seven Principles for Creating Insanely Great Products, Services, and Experiences

Summary

Author Biography

Table of Contents

Supplemental Materials