Design Thinking Understanding How Designers Think and Work

Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability". Focusing on what designers do when they design, Design Thinkingis structured around a series of in-depth case studies of outstanding and expert designers at work, interwoven with overviews and analyses. The range covered reflects the breadth of Design, from hardware to software product design, from architecture to Formula One design. The book offers new insights and understanding of design thinking, based on evidence from observation and investigation of design practice. Design Thinkingis the distillation of the work of one of Design's most influential thinkers. Nigel Cross goes to the heart of what it means to think and work as a designer. The book is an ideal guide for anyone who wants to be a designer or to know how good designers work in the field of contemporary Design.

Nigel Cross is Emeritus Professor of Design Studies, Open University, UK. He has vast experience as a design teacher and an international reputation as a design scholar through books such as Designerly Ways of Knowing and Analysing Design Activity, and editorship of the leading research journal Design Studies.

1. Design Ability  2. Designing to Win  3. Designing to Please  4. How Designers Think  5. Designing to Use  6. Designing Together  7. How Designers Work  8. Design Expertise  Bibliography  Index