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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need

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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need by Visocky O'Grady, Jennifer, 9781592535576
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  • ISBN: 9781592535576 | 1592535577
  • Cover: Paperback
  • Copyright: 2/1/2009
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Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

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