Develop Your Pr Skills
, by Laville, LucyNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780749459703 | 0749459700
- Cover: Paperback
- Copyright: 7/28/2010
Do you want to learn more about PR? Would you like to maximize your company's potential? Develop Your PR Skillsis a simple, straightforward guide to effective public relations. It will help you to gain a quick understanding of the concepts and principles, and learn how to use them in actual business scenarios. It covers: strategic public relations; public relations and the internet; working with the media; how to deal with different stakeholders and customers; dealing with a crisis; using internal communications; using research to get a competitive edge; evaluating the success of your PR; ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points.