Developing the Public Relations Campaign : A Team-Based Approach

Developing the Public Relations Campaign: A Team-Based Approachtakes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning.Developing the Public Relations Campaignintroduces a three-step processthe PIE chartthat accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.