The Digital Handshake Seven Proven Strategies to Grow Your Business Using Social Media, by Chaney, Paul
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- ISBN: 9780470499276 | 0470499273
- Cover: Hardcover
- Copyright: 9/22/2009
Small business owners are seeing less ROI from their advertising and marketing dollars. Conversations Create Customers explains why and instructs what to do about it in an easy to understand, practical manner. The book explains in chapter-by-chapter detail the conversational social media tools in current use by consumers and businesses alike, emphasizing practical applications. Each is amplified by a series of case studies, proving that small businesses, including a real estate agent in Florida and sign-maker in New Hampshire, have successfully applied these tools in real-world settings, effectively addressing market changes. Technologies that are covered include: Business Blogging Social networks and online communities Online video and podcasting Micro-blogging Mobile marketing Social media tagging and bookmarking Customer reviews and rating Social media press releases WikisThe final section explains in three simple steps how to use these applications to create a comprehensive, cohesive media marketing strategy summarized in three words: Listen, Respond and Engage.