The Dignity Doctrine Rational Relations in an Irrational World

In his third book, The Dignity Doctrine: Pursuing Rational Relations in an Irrational World, award-winning author Mark C. Coleman lays out a pragmatic framework for how humanity can attain a more peaceful, just, and sustainable world. His perspective and real-life examples of how to accomplish this are drawn from his family’s triumph over challenging personal experiences and his career as a consultant for practitioners of sustainability in business. Coleman explores the role of business and consumers in addressing our human-induced ecological degradation, the crisis of climate change, and both the threat and salvation from advanced technologies like artificial intelligence. During this time of great insecurity about the future, he concludes we must transform our attitutdes toward our individual freedoms and privilege to successfully navigate our precarious relationship with each other and the earth’s precious resources. Coleman tackles tough existential questions to arrive at a deeper understanding of our life’s purpose as consumers and caretakers of all living beings on planet Earth and ways we can reconcile deep rifts in our relationships with each other during this perilous time. He believes the possibility of the permanent loss of our planet’s life-sustaining ecologic resources as a result of the errors of our human-built environment calls all of us to engage in an active pursuit to discover who we are and why we are here. The Dignity Doctrine aims to provide an alternative to the irrational, uncivil political discourse and social conflicts happening throughout the world—a much needed, more tempered call to action to achieve more rational relationships necessary for people to work together toward a more intentional future and higher purpose. Colman beckons readers to reinvent their true relationship with all life forms from a more enlightened perspective of the meaning of human dignity. His logical framework offers a way to create positive change in our life to help us attain more meaningful and dignified relationships with each other and our planet.

Mark C. Coleman is an award-winning author and a recognized voice, business advisor, entrepreneur, and consultant on sustainable enterprise and the convergence of energy, technology, environmental stewardship, and innovation. In 2017 Mark was recognized by Trust Across America-Trust Around the World (TAA-TAW) as a Top Thought Leader in Trust. In 2014 Mark’s second book, the award-winning title, Time to Trust: Mobilizing Humanity for a Sustainable Future, was published by Motivational Press . Time to Trust was awarded a Silver Medal by the Axiom Business Books Awards in the Business Ethics category and in 2015 was also an Award-Winning Finalist in the Social Change category of the 7th Annual International Book Awards sponsored by American Book Fest. Time to Trust followed his 2012 seminal book release, The Sustainability Generation: The Politics of Change and Why Personal Accountability is Essential NOW! published by SelectBooks. Mr. Coleman’s books highlight his perspective on holistic systems-level logic and theory for advancing humanity beyond the status quo toward more integrated models of sustainable development. Mark’s career has encompassed leadership positions with applied research, energy infrastructure, engineering, academic, management consulting, manufacturing, and government organizations. He has advised hundreds of organizations in the areas of sustainability, risk, innovation, operational effectiveness, change management, and business strategy and development. Mark has been an active blogger with the Huffington Post, Impakter, and IntelligentHQ and has published numerous articles with leading organizations and journals, including the American Public Works Association (APWA), GreenBiz.com, Environmental Leader, Triple Bottom Line Magazine, NOVA Holistic Journal. Mr. Coleman also serves as an adjunct instructor at the Whitman School of Management at Syracuse University where he teaches classes in Sustainable Enterprise. Mr. Coleman resides in the Finger Lakes region of New York with his wife Aileen and two sons, Owen and Neal.