Distribution Channels, by Dent, Julian
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- ISBN: 9780749462697 | 0749462698
- Cover: Paperback
- Copyright: 8/28/2011
Distribution Channelsexplores the ways in which a business can optimize its routes to market, through a thorough understanding of its go-to-market partner's business models. It defines the role and importance of the various partners involved in the distribution chain, including distributors, wholesalers, final tier channel players and retailers; and provides advice on managing these relationships for optimum market exposure and successful product delivery. It provides a detailed description of the various business models which can be used between these parties, and how to adapt them in order to maximize routes to market. Taking into account both the tactical and strategic dimension of channel economics, Distribution Channelsprovides you with the knowledge needed to improve your business model, whether you are responsible for the distribution channel of your company or are part of that channel.