Doing Survey Research

This short, practical book prepares people to conduct their own survey research, analyze data, and write up the results, while learning to read and interpret published research.

Peter Nardi has taught survey research methods for 30 years and is the President of the Pacific Sociological Association (2005-2006).

Preface to the Second Edition

ix

Preface

xi

Why We Do Research

1

(22)

Finding Ideas to Research

23

(19)

Designing Research: Concepts, Hypotheses, and Measurement

42

(24)

Developing a Questionnaire

66

(41)

Sampling

107

(20)

Presenting Data: Descriptive Statistics

127

(25)

Analyzing Data: Bivariate Relationships

152

(24)

Analyzing Data: Comparing Means

176

(16)

Analyzing Data: Multiple Variables

192

(22)

Presenting Results, Making Conclusions, and Writing Reports

214

(19)

Appendix

233

(1)

References

234

(3)

Index

237

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Doing Survey Research

Summary

Author Biography

Table of Contents

Supplemental Materials