Dream Society : How the Coming Shift from

Provides examples of successful companies that already understand those markets and meet and profit from them. Emphasizes the necessity for all organizations to harness these markets so they can thrive in the future.

Introduction

vii

A Few Words About Futurism and How We Will Get to the Dream Society

1

(50)

A Sprint Through the History of Humanity

6

(13)

What Is Time?

19

(5)

If You See the Future as an Obstacle, You Are Walking in the Wrong Direction

24

(2)

Forget About Your ``Strategy''

26

(6)

The Product Becomes Secondary

32

(3)

Machines Will Move Us---Emotionally, Not Physically

35

(1)

The Victorious Companies of the Twenty-First Century

36

(4)

The Most Important Raw Material of the Twenty-First Century

40

(3)

Doing Well by Doing Good

43

(2)

Bloodless Wars

45

(1)

The Alternatives

46

(1)

After the Dream Society

47

(4)

The Market for Stories and Storytellers

51

(64)

Adventures for Sale: Small--Medium--Large--Extra Large

53

(10)

The Market for Togetherness, Friendship, and Love

63

(12)

The Market for Care

75

(12)

The Who-Am-I Market

87

(10)

The Market for Peace of Mind

97

(10)

The Market for Convictions

107

(8)

From Hard Work to Hard Fun--From Company to Tribe

115

(34)

From Hard Work to Hard Fun

117

(16)

The Company Is a Tribe

133

(12)

How to Succeed in the Tribe---With Hard Fun as Your Work Concept

145

(1)

Titles of the Future

146

(1)

Is Hard Fun Really Work?

147

(2)

The Loving Family, Inc.---And the New Leisure Time

149

(40)

The Loving Family, Inc.

150

(4)

The Family Corporation

154

(6)

For as Long as Love Shall Last...

160

(9)

The New Leisure Time

169

(6)

Family Team Building

175

(2)

Leisure Time in the Dream Society

177

(4)

CIFS Round Table

181

(2)

Emotional Jogging

183

(2)

Do-It-Yourself Politics

185

(4)

Universal Stories for Global Business

189

(34)

Overview

190

(5)

Setting the Stage for the Global Business Environment

195

(4)

The Toil of Our Parents...

199

(3)

Candidates for the Dream Society

202

(2)

The Middle Classes Turn Global

204

(2)

From Village to Megacity

206

(4)

Seize the Global Market!

210

(4)

War Without Soldiers?

214

(3)

Do We Want to Postpone the Dream Society?

217

(3)

The Global Business

220

(3)

Notes

223

(8)

Index

231

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Dream Society : How the Coming Shift from Information to Imagination Will Transform Your Business

Summary

Table of Contents

Supplemental Materials