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Drive : The Surprising Truth about What Motivates Us

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Drive : The Surprising Truth about What Motivates Us by Pink, Daniel H., 9781594484803
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  • ISBN: 9781594484803 | 1594484805
  • Cover: Paperback
  • Copyright: 4/5/2011
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The New York Times bestseller that gives readers a paradigm- shattering new way to think about motivation.

Most people believe that the best way to motivate is with rewards like money-the carrot-and-stick approach. That's a mistake, says Daniel H. Pink in Drive. In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home-is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does-and how that affects every aspect of life. He examines the three elements of true motivation- autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

"These lessons are worth repeating, and if more companies feel emboldened to follow Mr. Pink's advice, then so much the better." -Wall Street Journal

"Pink is rapidly acquiring international guru status . . . He is an engaging writer, who challenges and provokes." -Financial Times

"Pink's ideas deserve a wide hearing. Corporate boards, in fact, could do well by kicking out their pay consultants for an hour and reading Pink's conclusions instead." -Forbes

"Pink's deft traversal of research at the intersection of psychology and economics make this a worthwhile read-no sticks necessary." -SEED

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