Driving Growth Through Innovation How Leading Firms Are Transforming Their Futures

By the bestselling author of Managing the Future (over 75,000 copies sold worldwide and translated into 13 languages), Driving Growth through Innovation is based on rigorous research of 23 real companies--including Proctor and Gamble, BMW and GE--and the practices they use to encourage innovation and spur growth. This new edition has been updated throughout with how companies have sustained their success since the first edition and discusses the newly emerging position of Chief Innovation Officer.

Robert B. Tucker is president of the Innovation Resource, an executive training and consulting firm. The author of six books, including the bestselling Managing the Future: 10 Driving Forces of Change, Tucker is a highly sought-after speaker and leadership coach. His clients include Nokia, IBM, American Express, AIG, Satyam, Nestle and many others. For more information, visit www.innovationresource.com