E-Auction Insider : How to Get the Most Out

Taylor, president of iTrack, a popular Internet auction tracking service, offers lots of insider tips to making the most of an online auction experience. Readers get advice on doing research and full explanations of reserve price auctions, escrow services and fees, and global auctions. Readers are offered a free subscription to iTrack.

Acknowledgments

ix

Introduction

xi

PART I All About Online Auctions

How Online Auctions Work

3

(18)

What Are Auctions?

4

(1)

How Auctions Work

5

(5)

How Automatic Bidding Works

10

(3)

How Perceived Value Drives Pricing

13

(3)

Privacy, Legality, and Security Issues

16

(5)

Bidding in an Auction

21

(36)

Finding What You Seek

22

(8)

Understanding Auction Listings

30

(14)

Registering with eBay

44

(3)

Back to Bidding on that Batman Pez!

47

(3)

What About Other Auction Sites?

50

(4)

Finally

54

(3)

Selling Your Stuff

57

(40)

The Logic of Selling: Where to Pay Attention

58

(9)

Getting Ready for a Sale

67

(11)

Listing an Item for Sale by Auction

78

(19)

Auction Research

97

(20)

What About New?

98

(10)

Auction Research Choices

108

(7)

Closing Thoughts

115

(2)

Completing the Transaction

117

(22)

Building Trust

118

(7)

Choosing the Payment Method That's Right for You

125

(5)

Shipping and Receiving

130

(2)

Help! I Think I've Been Ripped Off!

132

(4)

Closing the Transaction and Providing Feedback

136

(1)

And So...

137

(2)

Safety Issues: Privacy and Escrow

139

(20)

Welcome! Before You Can Join This Auction

140

(3)

The User Agreement: What Does It Really Mean?

143

(4)

What Is a Privacy Policy?

147

(5)

Finishing the boxLot Sign-up Process

152

(1)

What Is an Escrow Service?

153

(3)

In Summary

156

(3)

PART II Uncovering Hidden Auction Treasure

Smart Searches Through E-mail

159

(24)

Finding the Weird and Obscure

160

(2)

Auction Tracking Basics

162

(1)

Working with iTrack.com

163

(11)

Working with BidderEdge

174

(3)

Using AuctionRover

177

(3)

Tracking Auctions on the Auction Sites

180

(2)

Moving On

182

(1)

Exploring eBay

183

(36)

About eBay

184

(1)

Finding Cool Auctions on eBay

185

(10)

Services

195

(10)

Safe Harbor

205

(2)

Power Sellers

207

(1)

Personalize Your eBay Experience

208

(7)

The eBay Community

215

(3)

Wrap Up

218

(1)

Auctions the Amazon.com Way

219

(18)

Briefly, Amazon.com's History

220

(1)

Thinking About Amazon.com Auctions

221

(2)

The Buying Process

223

(7)

The Selling Process

230

(4)

The zShop Advantage

234

(2)

In Conclusion

236

(1)

Yahoo! Auctions

237

(24)

About Yahoo! Auctions

238

(1)

Let's Get Started

239

(1)

The Yahoo! Auctions Tour

239

(4)

The World of Yahoo! Sellers

243

(7)

The Yahoo! Bidder

250

(4)

Other Types of Yahoo! Auctions

254

(3)

And In the End...

257

(4)

PART 3 Great Web Destinations

The Best Online Auction Sites

261

(56)

Useful Web Sites and Organizations

317

(8)

Web Sites

318

(3)

Tools

321

(4)

Index

325

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E-Auction Insider : How to Get the Most Out of Your Online Auction Experience

Summary

Table of Contents

Supplemental Materials