The ebay Phenomenon Business Secrets Behind the World's Hottest Internet Company
, by Bunnell, David; Luecke, Richard A.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780471384908 | 0471384909
- Cover: Hardcover
- Copyright: 10/9/2000
The eBay Phenomenon taps into the dynamics and strategies that have made eBay one of the most profitable e:commerce companies in business today. Through inside access to the top players including CEO Meg Whitman, Richard Brandt reveals the philosophies and inner workings of this emerging digital giant. eBay, recently dubbed an E-Titan by the New York Times, has created a new business model for the Internet and thus captured the attention of managers and technology watchers worldwide.