eBu$iness 7 Steps to Get Your Small Business Online... and Making Money Now!

Introduction vii

1 Defi ne your business 1

Step 1: The free web tools.

2 Local directories 15

3 Social media 30

4 Blogging platforms 42

Step 2: The name.

5 What’s in a name? 61

6 Types of domain 71

7 Choosing a registrar 81

Step 3: The technology.

8 Hosting your site 93

9 Site platforms 105

Step 4: The look.

10 Designing a website 121

11 The content 136

12 Payment options 146

13 Tracking progress 156

Step 5: Getting your name out.

14 Search engine optimisation 171

15 Paid advertising 184

Step 6: Creating fans and customers.

16 Social media rules 201

17 Staying in touch 210

Step 7: Staying relevant.

18 Ongoing maintenance 227

19 Future opportunities 236

Appendix A: Getting Australian Business Online 242

Appendix B: Choosing a consultant 253

Jargon buster 257

Index 261

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