E-commerce, 2013
, by LAUDON & TRAVERNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780132730358 | 0132730359
- Cover: Paperback
- Copyright: 11/26/2012
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commercetechnology change, business development, and social issuesto provide a coherent conceptual framework for understanding the field.