E-Commerce, 2014, by LAUDON & TRAVER
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780133024449 | 013302444X
- Cover: Hardcover
- Copyright: 1/1/2014
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.