FREE SHIPPING

on all orders of $79 or more

7% OFF your purchase of $75 or more!
Use coupon code TUESDAY in checkout.

Ecommerce Analytics Analyze and Improve the Impact of Your Digital Strategy

, by
Ecommerce Analytics Analyze and Improve the Impact of Your Digital Strategy by Phillips, Judah, 9780134177281
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780134177281 | 0134177282
  • Cover: Hardcover
  • Copyright: 4/4/2016
  • eBook

    Available Instantly

    Online: 365 Days

    Downloadable: Lifetime Access

    $47.99
Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce
  • Profit from analytics throughout the entire customer experience and lifecycle
  • Make the most of all the fast-changing data sources now available to you
  • For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists
Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences.

Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales.

Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy.

Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.

You might also enjoy...



Please wait while the item is added to your bag...