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E-Commerce Essentials

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E-Commerce Essentials by Laudon, Kenneth C.; Traver, Carol, 9780133544985
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  • ISBN: 9780133544985 | 0133544982
  • Cover: Paperback
  • Copyright: 10/1/2013
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Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

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