Educational Leadership and Administration

Educational Leadership and Administration makes a real contribution in focusing scholars' attention of this key field on its relevant past and possible future. The selection of articles in this major work draws on regional knowledge from the United States, Canada, the United Kingdom, Hong Kong, Australia and New Zealand to offer researchers and academics a global perspective of the leading theories and ideas within educational leadership and administration. Drawn from the broad perspectives of behaviorism, structuralism, critical theory and postmodernism, these articles and chapters represent the intellectual turning points of thinking in Educational Leadership and Administration, within the last 30-40 years. These pieces are considered "groundbreaking" in that they became the foundation of further research or are considered "classic" pieces which represent a summation of critical work in similar work. As such, this is a must-have reference resource for any student in the field.

Volume I
The Practical Domain of Marketing: The Notion of a 'Free' enterprise economy as a guise for institutionalised marketing power
Marketing and Critique: Prospects and problems
Marketing as Technique: The influence of marketing on meanings of consumption
Social and Societal Marketing: Perspectives and limitations Contraceptive Social Marketing in the Third World: A case of multiple transfer
Consumer Sovereignty, Democracy and the Marketing Concept
Societal Marketing and Morality
Critical Reflections on Marketing Management Why Business is Bad for Consumer Research: The three bears revisited
Beyond the One Dimensional Marketing Manager: The discourse of theory, practice and relevance
'We Are All Customers Now...' Rhetorical Strategy and Ideological Control in Marketing Management Texts'
Producing Marketing: Towards a social-phenomenology of marketing work
Crossing Borders: Globalization as myth and charter in American transnational consumer marketing
Critiques of the Consumer Society and Marketing Beyond Veblen: Rethinking consumer culture in America
Critical Theory, Commodities and the Consumer Society
Counter-Culture and Consumer Society
Critical Theory and Marketing The Critical Imagination: Emanicipatory interests in consumer research
Advertising and the Social Conditions of Autonomy
Towards a Critical Multicultural Marketing Theory
Postcolonialism and Marketing
Further Theoretical And Empirical Perspectives In Critical Marketing Studies
Critical Theory and Advertising Critical Theory and Advertising
Advertising, Needs and 'Commodity Fetishism'
Magic in the Marketplace: An empirical test for commodity fetishism
Fluid Signs of Commodity Fetishism: The cosmologies of Coca-Cola and Tesguino
Commodity Fetishism and Repression: Reflections on Marx, Freud and the psychology of consumer capitalism
The Panoptic Role of Advertising Agencies in the Production of Consumer Culture
Currencies of Commercial Exchange: Advertising agencies and the promotional imperative
Feminist Reflections on Marketing Feminist Thought: Implications for consumer research
Postmodern Paralysis: The critical impasse in feminist perspectives on consumers
A Feminist Poststructuralist Analysis of the Rhetoric of Marketing Relationships
An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The emancipatory potential of an ecological life
Market Feminism: A paradigm shift
Women Outdoors: Advertising, controversy and disputing feminism in the 1990s
The Agency of the Consumer Democracy's Third Estate: The consumer
Beyond Manipulation: Lillian Gilbreth's industrial psychology and the governmentality of women consumers
Mobilizing the Consumer: Assembling the subject of consumption
The Consumer as a Foucauldian 'Object of Knowledge'
Brands: A critical perspective
Marketing, Ethics And Society: Critical Reflections
The Shaping of Consumption Choices The Social Construction of Consumption Patterns: Understanding macro consumption phenomena
Accounting for Materialism in Four Cultures
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Educational Leadership and Administration

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