Electronic Commerce : From Vision to Fulfillment

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Electronic Commerce : From Vision to Fulfillment by Awad, Elias M., 9780536862549
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  • ISBN: 9780536862549 | 0536862540
  • Cover: Paperback
  • Copyright: 4/30/2005

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This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.
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