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Emerging Markets Rule: Growth Strategies of the New Global Giants

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Emerging Markets Rule: Growth Strategies of the New Global Giants by Guillen, Mauro; Garcia-Canal, Esteban, 9780071798112
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  • ISBN: 9780071798112 | 0071798110
  • Cover: Hardcover
  • Copyright: 11/13/2012
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The balance of power in the global economy is shifting. Are you ready to compete? Businesses in the U.S., U.K., and Japan are facing increasing competition from those in South Korea, China, India, and other countries in virtually every industry. This book provides an action plan based on leaner, more operationally proficient ways high-level decision makers can use to reverse this trend. When Emerging Markets Rule the Worldprovides detailed coverage of the rapid rise of emerging-market companies on the global stage, including Grupo Bimbo (Mexico) becoming the world's largest baker and the acquisition by Tata (India) and Geely (China) of automobile brands Jaguar and Volvo Mauro F. Guillenis the Director of the Joseph H. Lauder Institute at Penn, a research-and-teaching program on management and international relations. He holds the Dr. Felix Zandman Endowed Professorship in International Management at the Wharton School and a secondary appointment as Professor of Sociology in the Department of Sociology of the University of Pennsylvania. Esteban Garcia-Canalis a professor of Management and International Business at the University of Oviedo (Spain). He is also Vice-President of the International Management Division of ACEDE, and a member of the Institute of Business and Humanism at the University of Navarra.

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