Emerging Moral Vocabularies The Creation and

Emerging Moral Vocabularies challenges the broad assertion that Western post-industrial societies are inevitably becoming more individualistic and self-centered, and instead encourages scholars to examine emerging forms for moral and ethical meaning, which form new moral boundaries.

Brian M. Lowe is Assistant Professor of Sociology at the State University of New York, Oneonta

Acknowledgements	ix
Introduction	xi
Chapter 1 Memes, Metaphors, and Moral Vocabularies: Competing Explanations of Moralistic Discourse	1	(20)
Chapter 2 Overview of Moral Vocabularies	21	(22)
Chapter 3 The Creation and Formation of Moral Vocabularies: Resources and Moral Vocabularies	43	(20)
Chapter 4 The Animal Rights Movement: Historical and Contemporary Incarnations	63	(26)
Chapter 5 Animal Rights as a Quasi Religion	89	(28)
Chapter 6 History in Smoke: The Historical Emergence of the Enemies of Smoking	117	(30)
Chapter 7 On the Front: Enemies of Tobacco	147	(32)
Chapter 8 Piercing the Veil: Undermining Legitimacy and Status Politics	179	(24)
Chapter 9 Conclusion	203	(16)
Bibliography	219	(8)
Index	227	(16)
About the Author	243

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Emerging Moral Vocabularies The Creation and Establishment of New Forms of Moral and Ethical Meanings

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