The Enterprising Woman

By the year 2000, one half of all businesses in America will be owned by women. No matter how large or small the business, this book is an essential tool for those women. Organized by field, each chapter contains advice from experts, how-to information on the day-to-day running of a business, and inspirational profiles of such successful entrepreneurs as Judith Jamison, Kate Cheney Chappel, and Alice Waters.

Foreword

xi

(4)

Introduction

xv

1. Arts and Entertainment The start-up Estimating costs. Securing capital.

1

(36)

2. Environment Creating the business plan. Formatting the business plan. Marketing materials

37

(34)

3. Finance and Consulting Funding your business. Financing sources. Venture capital. Getting a bank loan.

71

(31)

4. Health Care Health insurance. Managing stress. Retirement planning.

102

(21)

5. Labor and Manufacturing Working in nontraditional fields. Product development. Running an ethical business. Workplace Safety. Doing business overseas. Steering clear of debt collectors

123

(27)

6. Media and Public Opinion Taking care of yourself. Working with independent contractors. Networking

150

(32)

7. Nonprofit and Socially Responsible Business Organizing a not-for-profit group. Mission statements. Getting grants. Raising money.

182

(27)

8. Retail Interviewing hiring, and retaining employees. Stocking the shelves. Buying and manufacturing a product. Pricing. Merchandising. Attracting and keeping customers.

209

(25)

9. Science and Technology Buying computer hardware and software. Going public. Protecting intellectual property.

234

(22)

10. Service Buying an existing business. Franchises. Bartering. Selling your business.

256

(29)

Appendix

285

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The Enterprising Woman

Summary

Table of Contents

Supplemental Materials