Entrepreneurial Educator

Demands for vouchers, charter schools, the growth of home schooling and the rebirth of private education are creating increased competition for public schools. This primer and toolkit for the educators of tomorrow offers skill development ideas, specific ideas, examples, and questions that will guide school leaders as they compete in the new educational marketplace.

Dr. Jeffrey R. Cornwall holds the Sandra Schultz Endowed Chair in Entrepreneurship at the University of St. Thomas in St. Paul, Minnesota.

Foreword

v

PART I THE NEW REALITIES OF EDUCATIONAL LEADERSHIP

How We Got Here

3

(4)

The Role of Entrepreneurship in Education

7

(8)

The Traditional versus the Entrepreneurial Educational Organization

15

(14)

Creating an Entrepreneurial Culture

29

(10)

The Educational Intrapreneur

39

(10)

Planning and Implementation of the Entrepreneurial Community

49

(12)

PART II TOOLS AND TACTICS

Marketing

61

(18)

Telling Your Story: Perception Is Reality

79

(16)

Creating Educational Opportunities through Partnerships

95

(16)

Seeking and Securing Grants

111

(14)

Local Money Sources

125

(16)

Use of Intellectual Property

141

(12)

Index

153

(2)

About the Authors

155

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Entrepreneurial Educator

Summary

Author Biography

Table of Contents

Supplemental Materials