Entrepreneurial Solutions for Prosperity in BoP Markets Strategies for Business and Economic Transformation
, by Kacou, EricNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780137079261 | 0137079265
- Cover: Hardcover
- Copyright: 12/8/2010
This book shows "Base of the Pyramid" (BoP) businesses how to grow rapidly, successfully, and profitably. Drawing on intense on-the-ground experience, Eric Kacou identifies models and approaches that work, by serving customers, owners, workers,andfuture generations. He concludes with integrated recommendations for launching a true "virtuous cycle" of prosperity.