Entrepreneurship : Successfully Launching New Ventures

Entrepreneurship: Launching New Ventures, 3e, introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.

Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas; Feasibility Analysis; Writing a Business Plan; Industry and Competitor Analysis; Developing an Effective Business Model; Preparing the Proper Ethical and Legal Foundation; Assessing a New Venture’s Financial Strength and Viability; Building a New Venture Team; Getting Financing or Funding; Unique Marketing Issues; The Importance of Intellectual Property; Preparing for and Evaluating the Challenges of Growth; Strategies for Firm Growth; Franchising

For readers interested in starting an entrepreneurial venture in today’s market.

Part 1   Decision to Become an Entrepreneur
    Chapter 1   Introduction to Entrepreneurship     
Part 2   Developing Successful Business Ideas
    Chapter 2   Recognizing Opportunities and Generating Ideas   
    Chapter 3   Feasibility Analysis   
    Chapter 4   Writing a Business Plan   
    Chapter 5   Industry and Competitor Analysis   
    Chapter 6   Developing an Effective Business Model     
Part 3   Moving From an Idea to An Entrepreneurial Firm     
    Chapter 7   Preparing the Proper Ethical and Legal Foundation   
    Chapter 8   Assessing a New Venture’s Financial Strength and Viability   
    Chapter 9   Building a New Venture Team   
    Chapter 10   Getting Financing or Funding   
Part 4   Managing and Growing an Entrepreneurial Firm     
    Chapter 11   Unique Marketing Issues   
    Chapter 12   The Importance of Intellectual Property   
    Chapter 13   Preparing for and Evaluating the Challenges of Growth   
    Chapter 14   Strategies for Firm Growth   
    Chapter 15   Franchising