Entrepreneurship

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Entrepreneurship by Hisrich, Robert; Peters, Michael; Shepherd, Dean, 9780078029196
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  • ISBN: 9780078029196 | 0078029198
  • Cover: Hardcover
  • Copyright: 9/27/2012

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The 9th Edition of Entrepreneurship , by Robert Hisrich, Michael Peters and Dean Shepherdhas been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
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