Entrepreneurship For Dummies

Today's business marketplace is filled with news of small business and entrepreneurs making it big. Entrepreneurship For Dummies brings everything the reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step. Included are all the procedures necessary to create a successful business. Learn how to know your customer, test and protect your product, test distribution, and create a business plan. Discover how to find the best legal structure, business model, organization plan, marketing plan, and financial plan.

Kathleen Allen, Ph.D., is a professor of entrepreneurship at USC. Her books include The Complete MBA For Dummies<SUP>®</SUP> and eBusiness Technology Kit For Dummies<SUP>®</SUP>.

Introduction

1

(6)

Part I: Getting Started in Entrepreneurship

7

(50)

What's an Entrepreneur, Anyway?

9

(12)

Moving at the Speed of E-Business

21

(12)

Preparing to Hear When Opportunity Knocks

33

(12)

Testing an Opportunity Before You Leap

45

(12)

Part II: Developing Your Business Concept

57

(112)

Listening to What Your Industry Tells You

59

(14)

What Your Customers Can Tell You

73

(14)

Designing Products and Services for a New Marketplace

87

(16)

Protecting Your Products and Services

103

(18)

Getting Products and Services to Customers: Distribution

121

(10)

Putting Together Your Start-up Team

131

(18)

Assessing Your Start-up Financial Needs

149

(20)

Part III: Creating a Company

169

(64)

Getting Ready to Do a Business Plan

171

(16)

Finding Money to Start and Grow Your Venture

187

(18)

Starting with the Right Legal Structure

205

(14)

Developing a Business Model for a Digital World

219

(14)

Part IV: Growing a Company

233

(96)

Planning for Growth

235

(18)

Organizing Your Business for Growth

253

(16)

Reaching the Customer

269

(20)

Proving You Can Make Money: The Financial Plan

289

(22)

Planning for Things That Go Bump in the Night

311

(18)

Part V: The Part of Tens

329

(20)

Ten Reasons Not to Start a Business

331

(4)

Ten Ways to Spark Your Entrepreneurial Spirit

335

(4)

Ten Ways to Use the Internet to Grow Your Business

339

(6)

Ten Best Resources for Gathering Competitive Intelligence

345

(4)

Index

349

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

Entrepreneurship For Dummies

Summary

Author Biography

Table of Contents

Supplemental Materials