Ephemeral Media Transitory Screen Culture from Television to YouTube

From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. Ephemeral Mediaprovides a unique focus on these fleeting but increasingly ubiquitous texts. Through case studies in television and web entertainment, this original book looks at the production of media at the edges, within the junctions, and that surround the output of networks and studios. Analyzing promos and idents, emergent forms of online TV and web drama, and the burgeoning world of worker- and user-generated content, this new collection also examines screen forms that circulate "between," "beyond" and "below" the TV programs and films traditionally privileged within screen studies. With essays by leading international scholars in television, film and new media studies, as well as interviews with key industry figures, Ephemeral Mediaexplores the practices, strategies and textual forms helping producers (and viewers) negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, Ephemeral Mediaprovides a new perspective on the transitory, and transitional, nature of screen culture in the early 21st century.

Paul Grainge is Associate Professor of Film and Television Studies at the University of Nottingham, UK. He is the author of Brand Hollywood: Selling Entertainment in a Global Media Age (2008), Monochrome Memories: Nostalgia and Style in Retro America (2002), the editor of Memory and Popular Film (2003) and co-author of Film Histories: An Introduction and Reader (2007).

Table of Contents
Introduction: Ephemeral media, Paul Grainge
I Media Transition and Transitory Media
1. The recurrent, the recombinatory, and the ephemeral: television as a textual system in transition, William Uricchio
2. Television, abridged: narrative scalability and TV-digital media convergence, Max Dawson
II Between: interstitials and idents
3. 'Programmes keep the advertisements apart': TV interstitials, instruction, and remediation, John Ellis 4. 'Music is Half the Picture': the soundworld of television idents, Mark Brownrigg and Peter Meech
5. 'The Quick and the Dead': An interview with Charlie Mawer (Red Bee Media)
III Beyond: online TV and web drama
6. 'Global, Permanent, Embeddable': An Interview with Victoria Jaye (BBC Vision)
7. Beyond the broadcast text: new economies and temporalities of online TV, JP Kelly
8. Time is Money: value and form in web native media, Jon Dovey
9. 'Carnaby Street, 10am': Kate Modern and the ephemeralization of online drama, Elizabeth Evans
IV Below: video and user-generated content
10. Warring flipsides of the production insider's promotional surround, John T. Caldwell
11. Reenactment: fans performing movie scenes on YouTube and beyond,' Barbara Klinger
12. Digital intimacies: aesthetic and affective strategies in the production and use of online video, Rosamund Davies