The Erotic History of Advertising

With numerous illustrations showing many erotic ads -- some campy, some aesthetically elegant, some homoerotic -- that push the boundaries of sexuality and taste from over a century of product marketing, Reichert not only tracks the history of sex in advertising but also explores the many factors that make the link between sex and our consumer culture so successful. This thoughtful, enjoyable, and fascinating look into the world of advertising -- from the late 1800s to the most erotic ads of today -- will appeal to both media-savvy consumers and aficionados of pop culture.

Tom Reichert, a professor of advertising at the University of Alabama, has dedicated ten years to studying the prevalence of sex in advertising and its effect on persuasion