Essentials of Health Behavior

New companion text Essential Readings in Health Behavior: Theory and Practice, now available. Save when you bundle these together. Ask your publisher's representative to learn more. Health promotion, education, and prevention programs ultimately focus on changing health behavior. Essentials of Health Behavior provides the groundwork for understanding, assessing, and effectively applying theories of human behavior within the practice of public health. In clear and accessible language, it provides the student with a background of the kinds of social and behavioral theories that guide our understanding of health related behavior and form the background for health promotion and prevention efforts. Filled with real life examples and profiles, The text explores some of the ways in which these theories and approaches are used in applied health promotion efforts. This book will: Introduce students To The relationship between behavior and a selection of major health issues. Provide an introductory background To The kinds of social and behavioral theories that guide our understanding of health related behavior and form the background for health promotion and prevention efforts. Explore some of the ways in which these theories and approaches are used in applied health promotion efforts.

Prologue	p. ix
Series Page	p. xi
Preface	p. xiii
Acknowledgments	p. xv
About the Author	p. xvii
Photo Credits	p. xix
On Health and Behavior-An Introduction	p. 1
Introduction: The Links Between Health and Behavior	p. 3
The Setting: Daily Life	p. 3
The Questions	p. 4
The Complex Social-Ecological Web	p. 6
In This Book	p. 7
Your Thoughts?	p. 8
Chapter Questions	p. 8
References	p. 9
Health Issues and Behavior	p. 11
Obesity	p. 11
Youth Violence	p. 14
HIV/AIDS	p. 16
Behaviors, Theories, and Interventions	p. 18
Chapter Questions	p. 19
References	p. 20
On the Roots of Behavior-A Multidisciplinary Survey	p. 23
Social/Behavioral Theory and Its Roots	p. 25
Thinking about Theory	p. 25
The Context of Theory in the Western Tradition	p. 26
Antecedents	p. 29
Chapter Questions	p. 33
References	p. 34
Individual Health Behavior Theories	p. 35
What Are We Talking About?	p. 35
The Health Belief Model (HBM)	p. 35
The Theory of Planned Behavior (TPB)/Formerly Known as the Theory of Reasoned Action (TRA)	p. 39
Two Models of Behavior Change in Stages: The Transtheoretical Model (TTM) and Precaution Adoption Process Model (PAPM)	p. 42
Chapter Questions	p. 48
References	p. 49
Social, Cultural, and Environmental Theories (Part I)	p. 51
What Are We Talking About?	p. 51
Social Cognitive Theory (SCT)/Formerly Known as Social Learning Theory	p. 51
Social Network Theory	p. 56
Social Process Theories and Approaches: Diffusion of Innovations (DOI) and Social Marketing	p. 58
Chapter Questions	p. 63
References	p. 64
Social, Cultural, and Environmental Theories (Part II)	p. 65
Communications Theory	p. 65
Community and Organizational Change	p. 69
Political Economy	p. 72
Anthropology and Cultural Theory: Behavior as Adaptation; Behavior as Meaningful and Symbolic	p. 73
Chapter Questions	p. 77
References	p. 78
Doing Something About It: The Ecological Perspective and the Move From Theory to Practice	p. 79
Where Do You Start? Picking Your Battles	p. 79
Planning Approaches-A Sampler Precede-Proceed	p. 80
Chapter Questions	p. 89
References	p. 90
Putting Theory Into Practice	p. 91
Communities and Populations As Focus For Health Promotion Programs	p. 93
Community Intervention, or Intervention in a Community?	p. 93
Community Intervention and the Complexity of Communities	p. 97
Communities As Experts	p. 98
Population-Based Health Promotion	p. 98
Tailoring	p. 99
Sustainability	p. 101
Chapter Questions	p. 101
References	p. 102
Application of Theory: Schools and Worksites	p. 103
Settings for Intervention	p. 103
Schools	p. 103
Workplace Settings	p. 107
Chapter Questions	p. 112
References	p. 113
Application of Theory: Communications Campaigns	p. 115
Communicating Through the Public Media	p. 115
Communications Campaigns	p. 116
Media Advocacy	p. 118
Health Behavior Theory and Communications Campaigns/Mass Media Campaigns	p. 120
Program Examples	p. 121
Chapter Questions	p. 123
References	p. 124
Application of Theory: Global Health	p. 125
The Setting: Health in the Global Context	p. 125
The Global Health System	p. 127
Theory and Its Application	p. 128
Health Behavior Theory and the Global Setting	p. 130
Program Examples	p. 133
Chapter Questions	p. 135
References	p. 136
Application of Theory: High-Risk and Special Populations	p. 137
Introduction	p. 137
Applying Behavioral Theory to High-Risk Populations and Contexts	p. 139
Harm Reduction Approaches to Addressing High-Risk Behavior	p. 142
Generative Approaches to Understanding Risk Behavior	p. 143
Chapter Questions	p. 148
References	p. 149
Evaluation: What Is It? Why Is It Needed? How Does It Relate to Theory?	p. 151
Introduction	p. 151
Evaluation and the Current Program Environment	p. 151
The Types of Evaluation	p. 152
Using a "Logic Model" to Set Up an Evaluation	p. 154
On Evaluation Methods	p. 156
What Kinds of Impact or Outcome?	p. 159
Chapter Questions	p. 160
References	p. 161
Current Trends	p. 163
Culture, Diversity, and Health Disparities: Are Current Theories Relevant?	p. 155
Introduction	p. 165
Why Health Disparities?	p. 166
What to Do: How Is Theory Connected to Resolving Health Disparities?	p. 168
Chapter Questions	p. 173
References	p. 174
Career Choices and Social/Behavioral Theory In Public Health: A Brief Introduction	p. 175
Chapter Questions	p. 112
The Possibilities	p. 179
Index	p. 181
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Essentials of Health Behavior

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